INTERNET MARKETING BASICS

Welcome to the world of internet marketing. Soon you will learn that internet makreting is very similar to real world marketing and at the same time, it is very different.

The basic marketing principals still apply through the 4 P's, Price, Place, Product, Promotion. Although these remain the same, the implementation will differ. For example, place. The place used to be a physical building, now it's your website.

You must have an understanding of the differences to succeed online. Starting with search engines.

SEARCH ENGINES
Research as you want, but when it comes to the end result you will quickly find that search engines are the means to gain traffic to your site. You must pay attention to how engines work to make your site effective!

Spend time on SEO (search engine optomization) as you are developing your internet marketing plan. If you don't understand what makes them tick you will waste thousands of hours (and dollars). What you invest in SEO now will pay off later!

STAY IN CONTACT
As the internet gets larger your personal touch must increase. Just like loyalty in your real world business is important you have to make a personal effort online because if you don't have loyalty your customers will go to someone else.

Start by developing an email marketing list. When people visit your site put your email sign up box on your page. You'll be suprised as to how many people sign up for your thoughts and words of wisdom! The message you'll deliver is an article that will become the archive for information on your website. You can also include your featured product.

Important rules of email marketing. Make sure your list is an opt-in list. This is where you have their permission to send email. Limit your message for two reasons. Think of your favorite email newsletters and why you like to receive them, probably because they only come once a month. Also think of how much time you have to write an email newsletter...

ADVERTISING
While you have the opportunity to collect email addresses and create relationships with other websites via linking, you are going to have to spend money on advertising. Whether it is pay per click (PPC) through banners or text advertising or putting your website address on your brochure, getting your name out there is crucial to the success of this online venture.

When it comes to PPC it can be extremely successful, but you do need to research this topic further because there are several great sites with hints and success - remember your title line only has 25 characters. That's it 25 characters to make or break your campaign! Study and learn because this can be a great resource for your new business.

If you're looking to buy traffic for your website, here's a great website to visit; click here.

Good luck and welcome to online marketing!